Aditus Act Invest

Task: create the logo design and the brand guidelines for it. The logo design needs to work as the icon at the same time, in order to use in certain places. For example when publishing rankings and instead of using stars (it’s a 5-starred fund, for instance), use this logo. The logo should be connected to the main Aditus logo, by utilizing the same color scheme and overall modern look and feel.

Client: Aditus Act Invest

Website: aditusbr.com

Date: June 15, 2019

Services: Logo Design, Branding, Brand Book

ADITUS is a Brazilian financial consultancy company, specializes in Institutional Investors (or in a simple way – “Big” Investors).

Aditus was founded in 2011, and they providing reports informing investment returns follow-up, risk management, and so on.

The company would like to expand their reach to the public they have never worked for before – the personal investors. The Aditus company is almost invisible to them, so they started having ideas of how to reach those ones.

The name for the logo is “Act Invest”. The idea for the logo is surrounded by:

Investments
Accessible language
Education
Good Return
Smart choice